SELECT ONE MULTINATIONAL COMPANY CASE.

The assignment question reflects the core themes addressed during the ABP HRM module. The aim of the assignment is to encourage students to combine theoretical and practical aspects of HRM by referring to organization case study examples when assessing the core theories and themes in the HRM academic literature. In particular, students are expected to engage in critical analysis of relevant HRM academic literature, from sources recommended below, in the module outline, at the end of lecture slides, or sources derived from their own wider reading. It is not enough to rely on lecture notes or non-academic internet sources.

SELECT ONE MULTINATIONAL COMPANY CASE (with operations in its home country and at least one other foreign host country) with which you are familiar – one that you can access relevant HRM information about (for example, one you have worked for, had an internship in, an organisation familiar to family/friends, or that you have been able to find detailed information about in journal articles, books, newspapers, internet). Or you can make up a fictitious multinational company case!

Building on our labour market planning/supply & demand exercise in session 3, imagine you are a senior human resources (HR manager) responsible for HRM strategy in a multinational company in the following two contrasting scenarios:

a. In an economic boom (with strong economic growth), as a HR manager what HR strategy and practices would you pursue if demand for workers in your company greatly exceeded supply of workers?
b. Conversely, in an economic crisis (e.g. deep recession like in 2008), as a HR manager what HR strategy and practices would you pursue if supply of workers in your company greatly exceeded demand for workers?

In completing the assignment, you are expected to address the following issues:

1. Strategy: firstly, briefly summarize the possible impact of the above two contrasting labour market/economic scenarios on the multinational organisation’s overall business strategy and then its overall HR strategy.

2. HRM policies and practices: secondly, analyse the possible impact of the above two contrasting labour market scenarios on the various specific components of HRM policy and practice in the multinational organization under the four main HR functions covered in the module: resourcing the organization, human resource development (HRD), employment relations, managing performance and reward. The list of HR policies and practices that might be assessed under these four areas include: talent management, recruitment and selection, organizational culture, training and development, employee voice and participation rights, pay and reward, performance management and appraisal (these might be referred to by other labels).

3. Another theme to be discussed in your assignment is how different organizational, sector/industry, country, and international contextual circumstances might influence the impact of the above two labour market scenarios on HRM policies and practice in your multinational case company.

4. In conclusion, can you briefly recommend any possible improvements in strategic HR management in your chosen multinational case to better prepare for changes in labour market supply and demand relating to different economic cycles of booms and crises?

Culture in International Management.

Culture in International Management

Understanding culture in the international business environment can be complex and sometimes crucial to the success of a business venture. Even multinational companies with a strong ethos of standardisation need to take into account national cultural differences.

Compare and contrast the culture within your own business environment with that of an organisation from a different country. Use the models laid out by Trompenaars and Hofstede to help structure your discussion.

Word limit: 2,500 – 3,000 words

Feedback
Normally, written and oral feedback will be given within two weeks after the submission of the written document.

Marking Criteria
The assignment will be marked in accordance with the attached marking criteria.

Understanding culture in the international business environment can be complex and sometimes crucial to the success of a business venture. Even multinational companies with a strong ethos of standardisation need to take into account national cultural differences.

Compare and contrast the culture within your own business environment with that of an organisation from a different country. Use the models laid out by Trompenaars and Hofstede to help structure your discussion.

Word limit: 2,500 – 3,000 words

Feedback
Normally, written and oral feedback will be given within two weeks after the submission of the written document.

Marking Criteria
The assignment will be marked in accordance with the attached marking criteria.

International Marketing.

You will be allocated a particular International Marketing topic:

1. Prepare a critical review of the literature for the topic allocated to you in class (40%),
2. Demonstrate how the literature is confirmed/disconfirmed by practice, this should include examples and cases (20%)
3. Provide a brief synopsis of the major themes emerging from the literature with regard to the allocated topic. (40%)

The written report should take the form of a 3000 word critical literature review, with an applied section. It should include detailed references for the topic area and other supporting materials. The report should include examples and cases of theory applied in practice.
Harvard referencing as per UBS guidelines must be used
Group elements will also be assessed for evidence of group co-operation.

Sending Invoice.

Dear all

Please send your invoice to pay@allwriters.co.uk on/before the 9th Aug.

If you are late, you will be paid on next payment term.

thank you.

Timing plan for the future Campaign.

Review and critically evaluate, based on practitioners and academic knowledge, the 2014-15 marketing communications campaign of a brand known to you.

* Based on the findings from your analysis (from both a practitioner and academic standpoint), make overview recommendations for a future marketing communications campaign for that brand.

* Include a agency brief for creative work for the future campaign for that brand.

* Report appendices should include the following:

– Output of a session working creatively on the brief.
– timing plan for the future campaign
– proposed budget for the future campaign.
– Evidence of engagement with Minerva ( at least 3 screen grabs of activity posted in a timely fashion).

Secondary Research.

You should assume the role of an assistant working for a firm of management consultants. You have been approached by a manufacturer specialising in up-market products for family pets which is considering expanding by opening up a pilot store within John Lewis Department Store. This is a totally new venture as they do not, as yet, have any retail presence in a department store (see below for further details).
Students will create an individual critical success factor report based upon secondary research (NO primary research is required)

“Internet of Things”.

1. Discuss your views on the impact of the “Internet of Things” on Higher Education in the next ten years. (about 1250 words)
2. Consider airbnb (www.airbnb.com), the “community marketplace for people to list, discover, and book unique accommodation around the world”. Visit airbnb’s Web site and do your own research and describe its business model. Identify its customer value proposition, its revenue model, marketplaces airbnb operates and who its main competitors are (hint: use of online marketplace analysis tools to illustrate competition trends), any competitive advantage you believe airbnb possesses and what its market strategy appears to be. Also try to identify information about the company’s organisational structure. Conclude your analysis by identifying and discussing the key competitive threats affecting airbnb. (about 2000 words)

.What determines the level of competition in banking markets?

B1. Competition in the banking sector.
1. What determines the level of competition in banking markets?
In your discussion indicate the influences which have increased or reduced competition, making reference to both theory and past empirical assessments.

2. What is the best method to measure competition in banking markets? Within your discussion consider at least two different approaches used to measure competition in banking markets within the academic literature and critically discuss their relative benefits and failings.