Secondary Research.

You should assume the role of an assistant working for a firm of management consultants. You have been approached by a manufacturer specialising in up-market products for family pets which is considering expanding by opening up a pilot store within John Lewis Department Store. This is a totally new venture as they do not, as yet, have any retail presence in a department store (see below for further details).
Students will create an individual critical success factor report based upon secondary research (NO primary research is required)

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