through the comparison of your home country and another county of your choice, critically discuss the issues that may challenge international managers from differences in national culture.suggest actions or strategies that managers can put in place to minimise the impact of the issues you have identified
Effects of deposit insurance on banking system stability: a case of Lehman brother bankruptcy
Proposal
An analysis of brand strategy for foreign brands in China
This research investigates how foreign companies can successfully develop brand in China
Coursework 1 Referred assignment worth 30% of the module mark: (1000words explanation + 10 ppts)
Prepare a PowerPoint presentation which explains in detail why:
a. it is important for a retail company to segment its target audience and what methods might be used to achieve this
b. how a retail company should plan its marketing mix to meet the needs of its prime target audience.
Your presentation should consist of 10 slides.
Each slide should have 5 critical points, together with between 100 and 150 words of explanation on the slides notes section.
The presentation should be uploaded via Moodle before the deadline.
Coursework 2 Referred assignment: worth 70% of the module mark: 2000words essay
Write an essay of between 2000 and 2500 words which examines the following statement discussed in lecture #1 of the module:
Benchmarking is the practice of being humble enough to admit that someone else is better at something and wise enough to learn how to match and even surpass them at it.
O’Dell. C., Continuous Journey, April 1994
Explain why benchmarking is important and critically analyse the value for marketing planning. Use examples to support your arguments and cite relevant theories.
You are expected to use a company of your choice as the context of this assignment, then, you will apply the theories, principles and models learned from this module to complete the assignment tasks.
Task 1 (850words maximum)
A range of different processes and techniques can be used to generate innovative and creative ideas or behaviour in organizations. Identify and discuss a number of these and evaluate how effectively an organisation with which you are familiar uses such processes and techniques. As part of this discussion you should identify a number of innovative or creative ideas that either have been or could have been produced by the organisation using such methods. (Assessment criteria 1.1, 2.2)
Task 2 (850 words maximum)
Explain “organisational mission and vision” and discuss how your chosen organisation communicates its mission and vision internally. Assess the extent to which its mission and vision may encourage innovation or creativity.
Define” organisational stakeholder” and analyse those key stakeholders of the chosen company.
Take one of the innovative ideas, which you introduced in the previous section, and identify different stakeholders potentially affected by that idea and discuss how each might be affected by and react to the idea and the activity it leads to. You should analyse how the new idea would impact those stakeholders and they reaction. (Assessment criteria 2.1, 2.2, 2.3 and 3.1)
Task 3 (850words maximum)
The implementation of new ideas normally requires both careful planning and well thought through communication to or with all relevant stakeholders. Based upon the analysis you carried out of stakeholder reactions to the innovative idea identified in task 2 and the activity it is likely to lead to, you are required to:
• design a detailed communication plan targeting different stakeholders you have identified seeking to gain their acceptance of the idea and its corresponding activity.
• present a plan for the implementation of the new idea
Discuss how both your communication plan and your implementation plan have been affected by and reflect the different stakeholder perceptions of the idea you identified in task 2.
(Assessment criteria 3.1, 3.2, 3.3, 4.4)
Task 4 (850 words maximum)
Discuss the barriers to change and assess its impaction to the implementation plan you designed in Task 3. With reference to one or more proven models of change discuss how you would plan to overcome those barriers and achieve the change results.
(Assessment criteria 1.2, 2.3, 2.4, 4.1, 4.2, 4.3, 4.4)
This assessment is based on the Bank of Shanghai case study. You are not expected as part of this assignment to show in-depth understanding of banking practices but to draw reasonable conclusions based upon the content of the case study and your own experience of banking services.
You are a management consultant and have been approached by your bank to consider the attached report. They would like to achieve similar improvements and would like to know your recommendations for areas to improvement and for you to plan the implementation of the strategic quality changes which are required. Your report should:
1 Evaluate the success of existing operations management and quality processes in place to achieve organizational objectives. Remember, reasonable assumptions as to what their processes are likely to be are acceptable but you will need to describe these. This should include an explanation as to why both operations management and quality management enable an organization to achieve their strategic objectives. (Suggested word count 1,300 words)
(Assessment Criteria 1.1, 1.2, 2.1, 2.2)
2 The implementation of the new software appears to have generated great business success at the Bank of Shanghai.
a) For your chosen organisation, identify an appropriate strategic quality improvement which aligns with organisational objectives to improve performance (400 words) and
(Assessment Criteria 5.2)
b) Outline a plan to as to how this improvement could be achieved and a quality culture embedded. You should give consideration to:
• The organisational objectives that the change would help meet
• Current and proposed systems / process / technology
• Strategic Objectives
• Targets to be achieved
• Physical and Human Resources required (ie tools and systems)
• The effect of the change to stakeholders and steps needed to be taken to manage this
• Training required
• How the effectiveness of the change would be evaluated
• How you would monitor the implementation of the change including identifying the systems that you would use to monitor the implementation
• Evaluation of how the change would impact on other functions and departments, even those not directly affected
(Suggested word count 1,500 words)
(Assessment Criteria 3.1, 3.2, 3.3, 3.4, 4.1, 4.2, 4.3)
c) Evaluate the likely outcomes of this change including how you would monitor the effects of the change through performance measurement etc
(Assessment Criteria 5.1)
You should structure your assignment as a formal report using sub headers rather than just answering tasks. You are encouraged to make good use of appendices for supporting information such as flow diagrams, copies of old procedures etc. You will need to introduce the organization and advise the operating context within an introduction along with advising the aim and objectives of your report.
topic: A cross-cultural comparison of online behavior of giving electronic word-of-mouth
Critically analyse the evidence from the research literature (academic journal articles)
on the financial market impact of credit ratings actions.
Your answer must focus on at least two of the following: (i) equity markets; (ii) bond
markets; (iii) credit derivatives; (iv) the foreign exchange market; (v) cross-country
spillovers.
Topic I: Literature Review
Answer EITHER (A) OR (B):
(A)
Critically analyse the evidence from the research literature (academic journal articles)
on the financial market impact of credit ratings actions.
Your answer must focus on at least two of the following: (i) equity markets; (ii) bond
markets; (iii) credit derivatives; (iv) the foreign exchange market; (v) cross-country
spillovers.
(B)
Answer BOTH parts (i) and (ii).
(i) Critically analyse the evidence from the research literature on split credit ratings.
Your answer should include a focus on how financial markets deal with split ratings.
(50% weighting).
(ii) Critically analyse the evidence from the research literature on the relative timing
of rating agencies’ actions i.e. the ratings lead-lag literature.
(50% weighting).
A report of no more than 3,000 words (not including title page and references and appendix) on the recent performance of a private bank of your choice.
Your report should cover:
the main features of the market
the financial features of the private bank
products & services on offer
past and future strategy
You may need to include some background information (economic / political / historical), sufficient to enable the reader to fully understand the main body of the report, but try to make your report contemporary and forward looking. Assume that your CEO has asked you to present this report on a private bank and he/she needs contemporary information.