Author: chris

topic: Investigation of China’s implementation of international convergence of accounting standards

Assignment Remit
Using an organisation of your choice that is relevant to your area of study, carry out a Strategic audit of that company. You must cover the four above learning outcomes

Assignment Objectives/Learning Outcomes

• Evaluate the role of the mission, objectives and stakeholders in planning organisational direction.

• Synthesise various techniques in conducting an internal and external strategic audit.

• Devise and evaluate feasible strategic options for a given organisation

• Analyse in depth effective implementation and control measures to execute organisational strategy.
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Transferable’ skills
This assignment develops the ‘transferable’ skills of Communication Skills and Working with Others.

Please finish the following two part:
Coursework 1 Referred assignment worth 30% of the module mark:
Prepare a PowerPoint presentation which explains in detail why:
a. it is important for a retail company to segment its target audience and what methods might be used to achieve this
b. how a retail company should plan its marketing mix to meet the needs of its prime target audience.
Your presentation should consist of 10 slides.
Each slide should have 5 critical points, together with between 100 and 150 words of explanation on the slides notes section.
The presentation should be uploaded via Moodle before the deadline.

Coursework 2 Referred assignment: worth 70% of the module mark
Write an essay of between 2000 and 2500 words which examines the following statement discussed in lecture #1 of the module:
Benchmarking is the practice of being humble enough to admit that someone else is better at something and wise enough to learn how to match and even surpass them at it.
O’Dell. C., Continuous Journey, April 1994
Explain why benchmarking is important and critically analyse the value for marketing planning. Use examples to support your arguments and cite relevant theories.
Both assignments will be marked against the criteria shown in Appendix 1.

1. The Marketing Environment and PEST Analysis

Part 1
Provide a PEST Analysis of any one international market. (50 marks)

Part 2
On the basis of your PEST Analysis, provide marketing advice to companies wishing to do business in the international market chosen in Part 1. (50 marks)
.
2. Culture

Part 1
Outline and explain Geert Hofestede’s and Edward T. Hall’s theories on international culture. (50 marks)

Part 2
Apply one of these theories to the marketing of British university business degrees to overseas markets in two different countries with distinct cultures. (50 marks)

3. Standardisation vs Adaptation and Global Integrated Marketing Communication

Part 1
What are the advantages and disadvantages of applying a standardised or adapted approach to products and services in overseas markets? (50 marks)

Part 2
Choosing any market, what aspects of the integrated marketing communication mix of a brand of breakfast cereal of your choice would you standardise or adapt? (50 marks)

1. Specify why organizational design is important and how this impacts organizational behaviour?

2. In what ways is the managerial role changing in the 21st Century?

1500words and chose one only from below questions:
3. In your view, does team working enhance or detract from enhanced organizational performance? Illustrate your key arguments with organizationally based examples.

4. What are the key mechanisms by which managers can improve the motivation of their teams and how will they know when they have succeeded? Illustrate your key arguments with organizationally based examples.

5. What is the informal organization and how does it relate to the formal organization? Illustrate your key arguments with organizationally based examples.

2) 30% A Critical Analysis
Write a critical analysis of one of the texts on the course. The analysis should be critical rather than descriptive. Although the work should be mainly a close textual analysis of the text (written, musical, visual) your analysis would likely be enhanced by reference to other texts or a journal article(s) and could use some secondary material to put the text in critical, historical and cultural context.

Choose one text from week 1 – 12. but please avoid Film Noir and the Femme Fatale (AB)

Discuss the main economic challenges for a developing country in becoming a more advanced economy.

1. Do multinational companies of different national origin have different approaches to IHRM? Discuss with reference to multinationals of at least two nationalities.

2. Discuss factors which might influence whether multinational companies (MNCs) are more likely to attempt to follow uniform HR policies across different national subsidiaries, or to follow different policies in different places.

3. ‘As China and India integrate into global capitalism, their labour reforms benefit multinational corporations to the detriment of labour’. Critically assess with reference to one or more of the following: labour markets, informal labour/migrants, industrial relations/trade unions; skills and training, rewards, and social security.

4. To what extent do Chinese institutional and cultural factors influence MNCs’ transfer of HR practices to their subsidiaries operating in China? Discuss with reference to one or more aspects of HRM/employment practice: for example, work organisation, labour control, pay and performance management systems, skills and training, employee involvement, etc.

5. The future for advanced capitalist economies is one of convergence towards a more Anglo-Saxon ‘liberal market’ type model of HRM. Critically evaluate this statement.

6. Compare and contrast two national models of skill formation and the challenges they face. Your answer should refer to one liberal market economy and one non-liberal market economy.

Business Plan

title:beauty salon （for male）business plan

what factor affect the increase in childhood obesity？