Why did the organization choose this form/type of benchmarking?

For your original thread:
Explain the type of benchmarking that is discussed in your article.
Why did the organization choose this form/type of benchmarking?
Has the organization benefitted from using this form/type of benchmarking? If so, how? If not, why not?
Do you think that this use of benchmarking is appropriate? If so, why? If not, why not?
Are there additional forms/types of benchmarking that you think the organization would benefit from using?
Note: Be sure to provide the proper citation for your article in APA format.

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