ompany and analyzed its financial statements. Use that company to do the following:
Identify a new product or service—either recently rolled out or about to be rolled out—in the company of your choice (Note: Information about new products or services can be found on a company’s website or in the management’s discussion and analysis section of the company’s annual report).
Analyze the quality of the company’s existing projects. Try answering the following questions about returns on the new product or service of your choice.
What is the return on equity earned by the company? Based upon this return, is the company picking good projects?
What is the return on capital earned by the company? Based upon this return, is the company picking good projects?
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