Identify two publicly traded corporations in the same industry and compare and contrast their current ratios, quick ratios, and debt to equity ratios. Explain what these ratios mean and how they help the reader understand the differences between the two companies.
DQ2
What are two key elements of the financial planning process? Why is cash planning as vital as profit planning? Can you provide a contemporary example where cash flow and profits did not go hand-in-hand?
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