Students are expected to justify the choice of a key international marketing theme/area/issue, explain its importance and provide an outline proposal of how they will research this further and produce a full report.

Any choice should at least consider the following:

selection and justification of a key international market, e.g specific country, city or region based on the core approach
identification of a selected organisation seeking to operate in this chosen country, city or region
justification of one of the key international marketing issues critical to this organisations success, e.g understanding of the consumer and/or organisational culture, or identification of and successful working relationship with a local partner

Assessment criteria
Specifically marks will be awarded accordingly:

1.Detailed research and information on the chosen country, city or region 40%
2.Detailed research and information on the chosen organisation 30%
3.Clear justification of the key international marketing issue chose 20%
4.Engaging report 10%
i will also upload the whole layout of the report so its would be much easier for the writer to complete the paper with the best quality.
But make sure you follow that layout please.
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Added on 19.02.2016 14:44
please follow the layout attached above for the report. thanks

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