In general terms, an analysis essay breaks down a text (a letter, speech, ad, video, painting, billboard, etc.) into its constituent parts (language choice, metaphors, images, colors, tone of voice, use of examples/evidence, shapes, etc.), analyzes these parts, and uses them to better understand the text\’s reflection of, and effect on, its audiences. A rhetorical analysis—the type being assigned to you—does the same sort of work, taking into consideration the specific rhetorical situation (the call to write) the text responds to and the rhetorical concepts that you learned about in chapter 2 of An effective rhetorical analysis brings to light some feature or features of a text, calling attention to details that other readers might not notice or know how to interpret. An analysis project asks you to think deeply and carefully, moving beyond what is self-evident about a text in order to probe, ask questions, and look for explanations that will help you understand it in a more robust way than you would have previously. Usually, analysis projects encourage you to do this deep thinking with the help of some particular perspective. For this assignment, you will use a rhetorical perspective to guide your analysis of a text of your choosing. The rhetorical concepts covered in this lesson are tools that you can use to examine your text closely.A rhetorical analysis examines and explains how an author (or artist) responds to a specific call to write. That is, rhetorical analyses use specific evidence from a written, verbal, or visual text (such as a letter, speech, advertisement, video, painting, billboard, etc.) to establish a generalization (thesis) about the text\’s rhetoric (in short, how it persuades, educates, or moves its audience by employing rhetorical appeals, using good reasons, responding to the situation at hand, etc.).As you plan and draft your analysis, consider your classmates as your audience: a group of people who are also learning how to conduct rhetorical analysis. Your goal will be to help them better understand and appreciate the text you have chosen by demonstrating how it responds to a particular call to write.The first step in this assignment is to choose a text for analysis. You will want to find a written, visual, or oral text (a piece of writing or other composed object, like those listed above) you find interesting—one that strikes you as being clever, engaging, surprising, creative, or edgy. You may choose a contemporary or historical text, one that is well-known or relatively obscure. The text should have a purpose that you can identify fairly easily: to persuade, educate, entertain, etc. Here are some additional considerations: Your analysis should explain how a text works rhetorically for a specific purpose and as part of a rhetorical situation.As you begin your analysis, you will want to ask yourself questions such as the following:If you are analyzing a visual text, also consider the following:Page 53 of the textbook provides one strategy for organizing the sections of your analysis. This list is helpful, but resist the urge to use this strategy as a simple template (creating a paragraph for each section). Instead, focus on developing your essay into three general sections:Chapter 4 in the textbook and Lesson 5 in the course commentary will provide you with additional guidance in arranging your essay. Please note: throughout the body of your essay, you should use specific examples from your chosen text to support your claims.
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