Evaluate the success (or lack thereof) of being a name sponsor in the NFL. How much are the deals worth compared to the ROI
Questions to evaluate in the paper:
Which sponsorship deals are generating the most money/worth for the sponsor?
How to calculate the value of sponsorship using social data? (What types of research is needed to evaluate the question?
Which brands are getting the most value from their sponsorship activity?
Why do some venues succeed and other’s don’t?
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