2. Discuss which key metrics could be used by BHF to assess the effectiveness of its digital communications methods. Ensure sufficient justification and academic underpinning is incorporated into your response. (20 marks) – 400 words
3a. Prepare a dashboard of marketing metrics analysis output. This should show a visual/graphical/numerical representation of the key metrics you have used. The purpose of this is to visually illustrate and prioritize the key findings on digital communications effectiveness.
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