Assignment 1 Grading Criteria
Maximum Points
Develop an executive summary.
12
Provide background information on the company, the product, and your role.
16
Explain global marketing mix: product.
32
Explain global marketing mix: pricing.
32
Explain any global issues/constraints.
20
Analyze promotion strategies and global marketing communication decisions.
32
Analyze market entry strategy.
32
Identify needed physical distribution.
32
Incorporate suggestions for leading, organizing, and controlling of global marketing efforts.
20
Include final summary conclusion and make recommendations.
12
Organization: Introduction, transitions, and conclusion.
16
Style: Tone, audience, and word choice.
8
Usage and Mechanics: Grammar, spelling, and sentence structure.
16
APA Elements: Attribution, paraphrasing, and quotations.
20
Total:
300
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