What is the underlying cultural value or belief that the ad supports or endorses?

Choose one (1) ad from one of the historical Life magazines available on at Google Books and conduct a “sign” (semiotic) analysis of it, which will become the raw data from which you will draw a conclusion (your thesis statement). The analysis will function to uncover what cultural value or values your ad exploits. Your thesis statement will be the answer to the following question: What is the underlying cultural value or belief that the ad supports or endorses? Don’t forget to consider the historical context of the ad.

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