Does the ad imply any false promises?

Cut out a self-identity image ad (as defined in Beauchamp & Bowie, pp. 417-426) from a full-color magazine. Prepare a 3-page written analysis of the ad, addressing the following issues. Submit the ad, in addition to your 3-page analysis, for grading.

1. Why is this advertisement characterized as an image ad?

2. Does the ad imply any false promises?

3. Identify the underlying presuppositions of the ad.

4. What is your assessment of the cumulative effect of the ad on an individual’s self- identity?

5. Identify the viewer gaze and the implied gaze of the ad.

6. Discuss the ethical and autonomy issues of the ad.

7. Give your personal opinion of the ad and its impact on you.

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