Define the term investopedia and explain its organization.

General Mills, founded in 1866 in Minneapolis, Minnesota, is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. The mission of General Mills, according to their Global Responsibility Report, is to “nourish lives—making lives healthier, easier, and richer” (General Mills: Global Responsibility, 2015). Unlike many of its competitors, General Mills utilizes a value statement as opposed to a vision statement that reads, “We reinforce our values everyday through our people, our brands, our innovation and our performance” (General Mills: Global Responsibility, 2015). This value statement proves why General Mills is such a contender in the consumer foods industry. They incorporate values adapted by their consumers and integrate those same values within their own organization.

According to Investopedia, a stakeholder is, “a party that has an interest in an enterprise or project” (Stakeholder Definition | Investopedia, 2003). As an international, publicly owned company, I feel that General Mills has a responsibility to its stakeholders. Their stakeholders include employees, consumers, customers, suppliers, industry, investors, nongovernmental organizations, local communities, regulators and public policy makers. It’s essential to any organization’s success to actively communicate and engage with stakeholders by any means necessary. As per the Global Responsibility Report, General Mills engages with its stakeholders through several channels. Some of those channels include customer surveys, industry partnerships, call centers, focus groups, social media, discussion forums, participation in coalitions, donations to local organizations, employee volunteers, supplier audits, supplier surveys, and employee action groups (General Mills: Global Responsibility, 2015). General Mills strives to advance the goals of its stakeholders while simultaneously progressing on their own ocial and environmental initiatives. For example, in 2014, they joined the Supplier Ethical Data Exchange (SEDEX) in order to show their commitment to “driving improvements in responsible and ethical business practices” across their supply chain (General Mills: Global Responsibility, 2015).

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