Author: chris

The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

Sales Forecast
Profit targets

Controls

The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

Remember to include the following:

Milestones
Implementations and timelines

Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:

Mission
Marketing objectives
Product positioning
Marketing mix (4 Ps)
Marketing research

Financials

Directions:

Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, be sure to include the following sections:

Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable.

Situational Analysis

A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

Market summary
SWOT analysis
Competitor analysis
Product offering
Keys to success
Critical issues
Pricing

Examine the invention and growth of crowdsourcing in the field of interface design.
Describe the impact that crowdsourcing has had on the field of interface design.
Analyze and discuss at least three (3) benefits of incorporating crowdsourcing in a design project.
Analyze and discuss at least three (3) challenges of incorporating crowdsourcing in a design project.
Propose a solution for generating interest in your design project from an online community.
Suggest a solution for evaluating the skill set and quality of the code submitted by potentially unknown users.
Describe how crowdsourcing may affect the budget and timeline of a design project.
Assess crowdsourcing in regard to the legal, societal, and ethical issues it raises, and suggest methods to alleviate these concerns.
Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Examine the invention and growth of crowdsourcing in the field of interface design.
Describe the impact that crowdsourcing has had on the field of interface design.
Analyze and discuss at least three (3) benefits of incorporating crowdsourcing in a design project.
Analyze and discuss at least three (3) challenges of incorporating crowdsourcing in a design project.
Propose a solution for generating interest in your design project from an online community.
Suggest a solution for evaluating the skill set and quality of the code submitted by potentially unknown users.
Describe how crowdsourcing may affect the budget and timeline of a design project.
Assess crowdsourcing in regard to the legal, societal, and ethical issues it raises, and suggest methods to alleviate these concerns.
Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Analyze the case. In a 3- to 4-page case analysis, address the following questions:

What is the basic situation described in the case? Summarize the Google experience.
What other companies are described in the case as having had to deal with Chinese censorship. What is your opinion of their actions?
What seems to be the policy of Chinese censorship?
What are some U.S. congressional initiatives related to Chinese censorship? Do you support those initiatives?
Did Google make the right choice? What were the different opinions expressed in the case regarding the Google choice? Form an argument.

Create a PowerPoint Presentation for senior executives that will outline a performance management plan for a performance gap within your organization (from Unit II). Your presentation should include the following:

 Identify a performance gap to be addressed with performance management.

 Establish short-term and long-term goals for a performance management plan.

 Establish permanent change components for a performance management plan.

 Create trigger points of missed targets for a performance management plan.

 Select a training strategy to address the performance gap.

Your presentation should include 12-15 slides, including the title and reference slide, with speaker notes of no more than 100 words. Use your textbook to complete this assignment as well as supplementary sources from your research. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Attachments:
application/vnd.openxmlformats-officedocument.presentationml.presentation iconredcross.pptx

3. Analysis (Pages 3 and 4)

— Describe the events and people you observed – how often and how long were your observations?

— Describe how you observed (participant-observation, interviews, survey, etc.)

— Describe the themes you found in your field notes and give examples that demonstrate each theme.

— You can bring in readings or lecture materials from class – this is not required, but if you do, please cite sources that you quote or paraphrase.

— Example: “Everyone I talked to at the tailgate mentioned that the football tailgating absolutely required some amount of beer. ‘It isn’t a game without beer,’ John told me. This theme also came up when I noticed the number of beer cans piled up around the trashcans on the mall. One overflowing trash can sat next to an equally overflowing recycling container.” (made up example, the theme is underlined and the example/data is in italics)

4. Conclusion (Page 5)

— What did you learn by observing these people and this food phenomenon?

— What does this project tell us about humans and foodways in general?

— Consider the implications if you were to do a much longer version of this study.

— Example: “Holocaust survivor groups can be an excellent project for an anthropologist to embark on (as revealed in Kidron’s study). Since there are many of these types of research sites here, in Israel and in Europe, it would be fairly easy to establish rapport with the members of the group and their leaders although as we saw in the case of the House of Being, Tsipi was indeed quite a gatekeeper figure and gaining her trust must have been difficult.… Studying practices of helping survivors deal with memory issues within a religious ethnic community would make excellent comparative research…” (from example student paper that is not about food)

Scoring Rubric

See writing guidelines above for a description of each category and examples.

10 points = Formatting requirements (page minimum, spacing, margins, font, references)

For this assignment, you will need to upload an audio file of your spoken response. Complete this assignment based on all of the following prompts:

Describe how you prepared for our midterm exam. Do you feel your approach was effective and why? What would you do differently next time and why?
What observations can you share about your performance on our midterm?
What part/s of the exam (multiple choice, short answer, essay) did you find challenging?
What part/s (same as above) of the exam did you feel very comfortable completing?
What content do you understand well? What content are you still confused about?
What questions do you have for me?
You will have many more exams to take during your college career. What have you learned about taking exams in college from our course content and taking the midterm in Learning Connections?

3Further explore and examine some of the causes of air pollution discussed in this chapter, write an essay on possible new engineering development that might address these problems areas

4- Research some of the options to current methods of waste treatment and waste storage. What might be some other more desirable solutions to the waste management problem ?

5- Review recent magazine and newspaper articles concerning nuclear power. Prepare a report that explore the advantages and disadvantages of developing additional nuclear power facilities
Attachments:
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