How will your product or service be improved as a result of these changes to the supply chain activities?
How are you altering the specific features or attributes of your product or service?
Why are these specific changes important to your customers?
How do these changes enhance the value proposition and competitive position of your company?
What lasting capabilities and improvement are you introducing into your company through these changes?
How will you measure the scope and impact of your improvements? What are your key performance indicators?