Author: chris

Situational Analysis

A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

· Market summary

· SWOT analysis

· Competitor analysis

· Product offering

· Keys to success

· Critical issues

· Pricing

Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:

· Mission

· Marketing objectives

· Product positioning

· Marketing mix (4 Ps)

· Marketing research

Financials

The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

· Sales Forecast

· Profit targets

Controls

The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

Remember to include the following:

· Milestones

· Implementations and timelines

Summary

The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.

Write an 10 page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: By December 1, 2015, deliver your assignment to the M5: Assignment 1 Dropbox.

Grading Rubric

Attachments:
application/vnd.openxmlformats-officedocument.wordprocessingml.document iconmmm.docx

Accounting homework help

marketing

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The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of this course, apply all that you have learned to develop a comprehensive marketing plan.

Directions:

Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, be sure to include the following sections:

Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable.

Situational

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of this course, apply all that you have learned to develop a comprehensive marketing plan.

Directions:

Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, be sure to include the following sections:

Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable.

Situational

Situational Analysis

A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

· Market summary

· SWOT analysis

· Competitor analysis

· Product offering

· Keys to success

· Critical issues

· Pricing

Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:

· Mission

· Marketing objectives

· Product positioning

· Marketing mix (4 Ps)

· Marketing research

Financials

The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

· Sales Forecast

· Profit targets

Controls

The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

Remember to include the following:

· Milestones

· Implementations and timelines

Summary

The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.

Write an 10 page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: By December 1, 2015, deliver your assignment to the M5: Assignment 1 Dropbox.

Grading Rubric

Attachments:
application/vnd.openxmlformats-officedocument.wordprocessingml.document iconmmm.docx

Accounting homework help

marketing

[Pin It]

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of this course, apply all that you have learned to develop a comprehensive marketing plan.

Directions:

Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, be sure to include the following sections:

Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable.

Situational

A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

· Market summary

· SWOT analysis

· Competitor analysis

· Product offering

· Keys to success

· Critical issues

· Pricing

Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:

· Mission

· Marketing objectives

· Product positioning

· Marketing mix (4 Ps)

· Marketing research

Financials

The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

· Sales Forecast

· Profit targets

Controls

The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

Remember to include the following:

· Milestones

· Implementations and timelines

Summary

The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.

Write an 10 page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: By December 1, 2015, deliver your assignment to the M5: Assignment 1 Dropbox.

Grading Rubric

Attachments:
application/vnd.openxmlformats-officedocument.wordprocessingml.document iconmmm.docx

Accounting homework help

references)

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You have recently hired a new assistant, Susan Thompson, who previously worked in a financial accounting office preparing journal entries, which provide you with a recording of the day-to-day activities of the company and financial statements (income statement, statement of owners’ equity balance sheet, and cash flow statement). Although your new assistant has experience with and fully understands financial accounting, she has no experience with managerial accounting.

Memo #1 800 words (excluding title and references)

In a memo to your new assistant, Susan Thompson, complete the following:

Explain to her the similarities and differences between financial and managerial accounting.
Provide examples of managerial accounting reports that she could expect to see within EEC, and explain how management might use the information to make decisions.
Keep in mind that although the income statement, the statement of owners’ equity balance sheet, and the cash flow statement are generated in financial accounting, they are used to develop all of your managerial accounting reports.
Examples of a few of those reports are the horizontal analyzes, vertical analyzes, and ratios.

Memo #2 800 words (excluding title and references)

In a memo to the board of directors, discuss the information found in each of the following financial statements, and describe how accounting information is used by managers for planning and control:

Balance sheet
Income statement
Statement of cash flows
Statement of stockholders’ equity

Assignment 1 Grading Criteria

Maximum Points

Develop an executive summary.

12

Provide background information on the company, the product, and your role.

16

Explain global marketing mix: product.

32

Explain global marketing mix: pricing.

32

Explain any global issues/constraints.

20

Analyze promotion strategies and global marketing communication decisions.

32

Analyze market entry strategy.

32

Identify needed physical distribution.

32

Incorporate suggestions for leading, organizing, and controlling of global marketing efforts.

20

Include final summary conclusion and make recommendations.

12

Organization: Introduction, transitions, and conclusion.

16

Style: Tone, audience, and word choice.

8

Usage and Mechanics: Grammar, spelling, and sentence structure.

16

APA Elements: Attribution, paraphrasing, and quotations.

20

Total:

300

Assignment 1 Grading Criteria

Maximum Points

Develop an executive summary.

12

Provide background information on the company, the product, and your role.

16

Explain global marketing mix: product.

32

Explain global marketing mix: pricing.

32

Explain any global issues/constraints.

20

Analyze promotion strategies and global marketing communication decisions.

32

Analyze market entry strategy.

32

Identify needed physical distribution.

32

Incorporate suggestions for leading, organizing, and controlling of global marketing efforts.

20

Include final summary conclusion and make recommendations.

12

Organization: Introduction, transitions, and conclusion.

16

Style: Tone, audience, and word choice.

8

Usage and Mechanics: Grammar, spelling, and sentence structure.

16

APA Elements: Attribution, paraphrasing, and quotations.

20

Total:

300

Assignment 1 Grading Criteria

Maximum Points

Develop an executive summary.

12

Provide background information on the company, the product, and your role.

16

Explain global marketing mix: product.

32

Explain global marketing mix: pricing.

32

Explain any global issues/constraints.

20

Analyze promotion strategies and global marketing communication decisions.

32

Analyze market entry strategy.

32

Identify needed physical distribution.

32

Incorporate suggestions for leading, organizing, and controlling of global marketing efforts.

20

Include final summary conclusion and make recommendations.

12

Organization: Introduction, transitions, and conclusion.

16

Style: Tone, audience, and word choice.

8

Usage and Mechanics: Grammar, spelling, and sentence structure.

16

APA Elements: Attribution, paraphrasing, and quotations.

20

Total