Author: chris

For part two of the final project assignment, use a minimum of 2 scholarly sources and complete a 1-2 page paper that discusses the following:

Explain your rationale for choosing your three tactics for your IMC campaign (be sure to incorporate concepts from the course to support your rationale!). Your rationale should align with the marketing strategy you have already chosen.
If you were launching a real campaign, what other tactics you would use and why (they may or may not be in the above list)?
How will your promotion strategies address the diversity of your customer base?
What tactics would you avoid and why?
How would you use social media as part of your integrated marketing campaign?
Make sure to include an APA formatted title page and reference page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations
Submit both parts in one MS Word document. Your final assignment should be proofread for correct spelling, grammar, and punctuation. Submit your paper to Grammarly. Once you’ve made all of your suggested grammar corrections, submit your paper to the Drop Box, along with your Grammarly PDF report as a separate attachment. Your goal is to obtain a Grammarly score of 90 – 100%.

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For part two of the final project assignment, use a minimum of 2 scholarly sources and complete a 1-2 page paper that discusses the following:

Explain your rationale for choosing your three tactics for your IMC campaign (be sure to incorporate concepts from the course to support your rationale!). Your rationale should align with the marketing strategy you have already chosen.
If you were launching a real campaign, what other tactics you would use and why (they may or may not be in the above list)?
How will your promotion strategies address the diversity of your customer base?
What tactics would you avoid and why?
How would you use social media as part of your integrated marketing campaign?
Make sure to include an APA formatted title page and reference page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations
Submit both parts in one MS Word document. Your final assignment should be proofread for correct spelling, grammar, and punctuation. Submit your paper to Grammarly. Once you’ve made all of your suggested grammar corrections, submit your paper to the Drop Box, along with your Grammarly PDF report

In order to complete this assignment, refer to the Case Study titled “Two Entrepreneurial Titans – Mary Kay Ash and Anita Roddick” found in Chapter 10 of your Reeves textbook.

Based on the Case Study, write a four to five (4-5) page paper in which you:

Compare and contrast three (3) aspects of both Mary Kay Ash and Anita Roddick as managers and as leaders. Next, give your opinion as to who you believe is the better manager and leader. Justify your response.
Analyze the significance of Ash and Roddick’s achievements on women leadership during their respective eras. Next, give your opinion as to what you believe were each woman’s greatest accomplishments. Justify your response.
Analyze the following quote from Mary Kay Ash and suggest three (3) ways it is relevant to a successful business: “People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” Provide support for your response.
Evaluate the importance of one (1) of the following quotes from Anita Roddick, and speculate about two (2) lessons managers can learn from it:
“For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.”
“If you think you are too small to have an impact, try going to bed with a mosquito.”
Examine both Ash’s and Roddick’s leadership styles. Next, select either Ash or Roddick, and specify whether or not you would emulate her style if you were in her position. Provide a rationale for your response.
Must have 3 references.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain how women can prepare themselves to be leaders.
Evaluate trends that shape the development of women leaders.
Use technology and information resources to research issues in women leadership.
Write clearly and concisely about women in leadership using proper writing mechanics.

WRITING RESPONSE

Choose one of the topics below and respond to it for this assignment. You must respond to all parts of your chosen topic.

Format: 12 point font. Times New Roman font, double spaced. Minimum 1 full page. Paragraphs, complete sentences, good grammar should be a part of your paper. Vulgarities will not be tolerated.

Topics to pick from:

1. Respond to any topics brought up in the textbook or a news article related to diversity.

2. How did your family immigrate to the United States? How did they end up in the area they live in today?

3. Write a set of instructions explaining how to become a “typical” student at your college. Focus on clothing, possessions, behavior, and customs that would have to be adopted to belong to your college’s dominant culture.

4. Trace the process of how you became a member of a particular community within your town or school (a social clique, social organization, activity, etc.).

5. Consider the way the media perpetuates negative stereotypes. Think of examples from movies, TV shows, or newspapers that characterize persons from specific groups. Discuss whether you think the portrayals are accurate or whether you believe they misrepresent reality.

6. Discuss an example of your own stereotype or one about which you have read that illustrates an instance of misunderstanding that occurs when the signals sent by a person of one culture are misinterpreted by a person from another culture.

7. How do you think you would have to change if you moved from a rural to an urban areas, or vice versa? What changes would you consider to be negative or positive?

8. How have your parents’ attitudes and experiences helped to shape your ideas about the value of work and/or education?

9. What kinds of role models are important to children in your community? What are different categories of role models, and how do they influence young people?

it about divesity

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WRITING RESPONSE

Choose one of the topics below and respond to it for this assignment. You must respond to all parts of your chosen topic.

Format: 12 point font. Times New Roman font, double spaced. Minimum 1 full page. Paragraphs, complete sentences, good grammar should be a part of your paper. Vulgarities will not be tolerated.

Topics to pick from:

1. Respond to any topics brought up in the textbook or a news article related to diversity.

2. How did your family immigrate to the United States? How did they end up in the area they live in today?

3. Write a set of instructions explaining how to become a “typical” student at your college. Focus on clothing, possessions, behavior, and customs that would have to be adopted to belong to your college’s dominant culture.

4. Trace the process of how you became a member of a particular community within your town or school (a social clique, social organization, activity, etc.).

5. Consider the way the media perpetuates negative stereotypes. Think of examples from movies, TV shows, or newspapers that characterize persons from specific groups. Discuss whether you think the portrayals are accurate or whether you believe they misrepresent reality.

6. Discuss an example of your own stereotype or one about which you have read that illustrates an instance of misunderstanding that occurs when the signals sent by a person of one culture are misinterpreted by a person from another culture.

7. How do you think you would have to change if you moved from a rural to an urban areas, or vice versa? What changes would you consider to be negative or positive?

8. How have your parents’ attitudes and experiences helped to shape your ideas about the value of work and/or education?

9. What kinds of role models are important to children in your community? What are different categories of role models, and how do they influence young people?

WRITING RESPONSE

Choose one of the topics below and respond to it for this assignment. You must respond to all parts of your chosen topic.

Format: 12 point font. Times New Roman font, double spaced. Minimum 1 full page. Paragraphs, complete sentences, good grammar should be a part of your paper. Vulgarities will not be tolerated.

Topics to pick from:

1. Respond to any topics brought up in the textbook or a news article related to diversity.

2. How did your family immigrate to the United States? How did they end up in the area they live in today?

3. Write a set of instructions explaining how to become a “typical” student at your college. Focus on clothing, possessions, behavior, and customs that would have to be adopted to belong to your college’s dominant culture.

4. Trace the process of how you became a member of a particular community within your town or school (a social clique, social organization, activity, etc.).

5. Consider the way the media perpetuates negative stereotypes. Think of examples from movies, TV shows, or newspapers that characterize persons from specific groups. Discuss whether you think the portrayals are accurate or whether you believe they misrepresent reality.

6. Discuss an example of your own stereotype or one about which you have read that illustrates an instance of misunderstanding that occurs when the signals sent by a person of one culture are misinterpreted by a person from another culture.

7. How do you think you would have to change if you moved from a rural to an urban areas, or vice versa? What changes would you consider to be negative or positive?

8. How have your parents’ attitudes and experiences helped to shape your ideas about the value of work and/or education?

9. What kinds of role models are important to children in your community? What are different categories

WRITING RESPONSE

Choose one of the topics below and respond to it for this assignment. You must respond to all parts of your chosen topic.

Format: 12 point font. Times New Roman font, double spaced. Minimum 1 full page. Paragraphs, complete sentences, good grammar should be a part of your paper. Vulgarities will not be tolerated.

Topics to pick from:

1. Respond to any topics brought up in the textbook or a news article related to diversity.

2. How did your family immigrate to the United States? How did they end up in the area they live in today?

3. Write a set of instructions explaining how to become a “typical” student at your college. Focus on clothing, possessions, behavior, and customs that would have to be adopted to belong to your college’s dominant culture.

4. Trace the process of how you became a member of a particular community within your town or school (a social clique, social organization, activity, etc.).

5. Consider the way the media perpetuates negative stereotypes. Think of examples from movies, TV shows, or newspapers that characterize persons from specific groups. Discuss whether you think the portrayals are accurate or whether you believe they misrepresent reality.

6. Discuss an example of your own stereotype or one about which you have read that illustrates an instance of misunderstanding that occurs when the signals sent by a person of one culture are misinterpreted by a person from another culture.

7. How do you think you would have to change if you moved from a rural to an urban areas, or vice versa? What changes would you consider to be negative or positive?

8. How have your parents’ attitudes and experiences helped to shape your ideas about the value of work and/or education?

9. What kinds of role models are important to children in your community? What are different categories of role models, and how do they influence young people?

WRITING RESPONSE

Choose one of the topics below and respond to it for this assignment. You must respond to all parts of your chosen topic.

Format: 12 point font. Times New Roman font, double spaced. Minimum 1 full page. Paragraphs, complete sentences, good grammar should be a part of your paper. Vulgarities will not be tolerated.

Topics to pick from:

1. Respond to any topics brought up in the textbook or a news article related to diversity.

2. How did your family immigrate to the United States? How did they end up in the area they live in today?

3. Write a set of instructions explaining how to become a “typical” student at your college. Focus on clothing, possessions, behavior, and customs that would have to be adopted to belong to your college’s dominant culture.

4. Trace the process of how you became a member of a particular community within your town or school (a social clique, social organization, activity, etc.).

5. Consider the way the media perpetuates negative stereotypes. Think of examples from movies, TV shows, or newspapers that characterize persons from specific groups. Discuss whether you think the portrayals are accurate or whether you believe they misrepresent reality.

6. Discuss an example of your own stereotype or one about which you have read that illustrates an instance of misunderstanding that occurs when the signals sent by a person of one culture are misinterpreted by a person from another culture.

7. How do you think you would have to change if you moved from a rural to an urban areas, or vice versa? What changes would you consider to be negative or positive?

8. How have your parents’ attitudes and experiences helped to shape your ideas about the value of work and/or education?

9. What kinds of role models are important to children in your community? What are different categories of role models, and how do they influence young people?

How did your family immigrate to the United States? How did they end up in the area they live in today?

WRITING RESPONSE

Choose one of the topics below and respond to it for this assignment. You must respond to all parts of your chosen topic.

Format: 12 point font. Times New Roman font, double spaced. Minimum 1 full page. Paragraphs, complete sentences, good grammar should be a part of your paper. Vulgarities will not be tolerated.

Topics to pick from:

1. Respond to any topics brought up in the textbook or a news article related to diversity.

2. How did your family immigrate to the United States? How did they end up in the area they live in today?

3. Write a set of instructions explaining how to become a “typical” student at your college. Focus on clothing, possessions, behavior, and customs that would have to be adopted to belong to your college’s dominant culture.

4. Trace the process of how you became a member of a particular community within your town or school (a social clique, social organization, activity, etc.).

5. Consider the way the media perpetuates negative stereotypes. Think of examples from movies, TV shows, or newspapers that characterize persons from specific groups. Discuss whether you think the portrayals are accurate or whether you believe they misrepresent reality.

6. Discuss an example of your own stereotype or one about which you have read that illustrates an instance of misunderstanding that occurs when the signals sent by a person of one culture are misinterpreted by a person from another culture.

7. How do you think you would have to change if you moved from a rural to an urban areas, or vice versa? What changes would you consider to be negative or positive?

8. How have your parents’ attitudes and experiences helped to shape your ideas about the value of work and/or education?

9. What kinds of role models are important to children in your community? What are different categories of role models, and how do they influence young people?

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