Watch the video below entitled \”What is Business Intelligence\”
Listen to the Podcast below (and/or the written Case Study) entitled: \”Northfolk Southern Uses Active Data Warehousing Solutions for Superior Customer Satisfaction and ROI.\” After listening to the Podcast, provide responses to Discussion Topic 1 – Norfolk Southern RR (link to Discussion Topic below).
After listening to the Norfolk Southern Railroad Podcast (in Week #1), provide a detailed response to the topic below.
Discuss the various types of BI systems that Norfolk Southern Railroad has implemented and how those systems turn raw data into \”actionable\” information. Recommend several ways that Norfolk Southern RR could take advantage of additional BI tools and techniques. Be sure that your discussion references concepts from your textbook readings.
PODCAST – NORFOLK SOUTHERN USES ACTIVE DATA WAREHOUSING SOLUTIONS FOR SUPERIOR CUSTOMER SATISFACTION AND ROI
NORFOLK SOUTHERN RAILROAD WRITTEN CASE STUDY
https://rmu.blackboard.com/bbcswebdav/pid-1718057-dt-content-rid-9767351_1/courses/202849/Norfolk%20Southern%20RR%281%29.pdf
VIDEO – WHAT IS BUSINESS INTELLIGENCE? (APPROX. 6 MINUTES)
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