Comment:
Hi I am having a problem with writing my mission statement. I want it to be short and simple, which is what I did. However, the profession do not agree with it. It must be between 10-12 words. I have attached what my organization is about See below: Lewis Consultant Services (LCS) mission statement: Breathing life into organizations through innovation, creativity, and growth. Comment-1: Your Mission Statement is concise! What is its real meaning though? What I mean is, what is your true purpose? See the comment I made above about FaceBook\’s Mission. Read it. It is a true representation of what Facebook does. Is your Mission statement the same? If not, revise it. Focus less on the way it sound when read aloud, and more on the substance of it. Does it have power and potency? It should be such a profound statement about what your firm does that is feels like it punches you in the gut when you read it. Does that make sense? Second comment: I mean no disrespect, as I understand your desire to reinvigorate organziations, but unless you are selling some type of an aid for CPR, remove \”Breathing life\” from your Mission. It is colloquial in nature, and does not give any specific information regarding how the potential organization is going to be improved by hiring your firm. A Mission statement must be clear, direct, and concise. using terms that allude to some form of non-specific improvement like \”breathing life\” will not get the job done. after revising it Revised statement: Implementing new concepts into an organization through innovation and creativity. Comment 2: Try to avoid buzz words. Take the following example. If I was the owner of a chocolate bar company, and I wanted to make chocolate bars, my Mission Statement would be as follows: Make the world\’s best chocolate bar. This is simple, concise, and has no jargon in it. You are using words like \”innovation\” and \”new concepts\”, and even thought they sound nice, they mean almost nothing. They are buzz words. Eliminate them and cut to the heart of who your firm is and what your firm really does. That is a Mission Statement.
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