Comment:
A case study is a story (complete with main characters, suspense, a plot, timeline etc.), but one which also organizes information in such a way as to lead the reader to the central decision/issue. This decision/issue should be a generalization business problem faced by organizations. Number of pages per section is indicative only. Students are required to select a live case study and apply the course content to this case. Guidelines for formatting and Submission: Individual Case Studies: Each student case study is based on his/her own choice of organization. The development of your case study should follow the general format of the case studies distributed and used for discussion in class. The case study should include: Summary: 1. Introduction (who is the main protagonist, what is the organization, what is the key issue/challenge) 2. Background to the Company and Industry (history, turning points, products/services, key quotes, trends, competitors, industry structure, change etc) 3. Focal Decision (what is the central decision? what is the background context? what is the urgency? what are the possible consequences? etc.); 4. Exhibits (financial information, marketing information, industry information, and any other relevant information).
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