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Assignment Using an example business to business (B2B) organisation with which you are familiar, identify three business to business marketing challenges from the list of topics below, and recommend how those challenges can be addressed using the principles covered in this subject. Business to business marketing challenges may relate to below topics: Organisational buying behaviour Customer relationship management strategies Managing business to business products/services Managing business marketing channels Managing innovation and new industrial product development Pricing strategies for business to business products/services. Business marketing communications. Important assignment instructions The required word length for this assignment is 2500 words (plus or minus 10%). Your assignment will be marked according to the criteria outlined in the assessment grading criteria (see Appendix 1). In terms of structure, presentation and style you are normally required to use: o AIB standard report format o AIB preferred Microsoft Word settings o author-date style referencing (which includes in-text citations plus a reference list). These requirements are detailed in the AIB Style Guide. Reference lists for AIB assignments normally contain the following number of relevant references from different sources: 612 (for MBA assignments). All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and if your assignment word length is beyond the allowed tolerance level (see Assessment Policy available on AIB website). Useful resources when working on your assignments include: o AIB Assignment Guide o AIB Style Guide o AIB Online Library
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