Comment:
A company is disappointed that its online shopping store has not grown as quickly as expected. The company management has commissioned you to recommend a strategy to them to build a more successful online offering.
The company is determined to persist with online and mobile shopping as they see their long-term future in this area. They report that they get a very high number of visitors to the site and inquiries, but sales have grown very slowly over the last two years. Very few customers have made more than one purchase, and market research indicates that visitors to the site find themselves confused about the quality of the products and uncertain about whether the company can be trusted. You are asked to design a study to identify the reasons for the poor sales performance and the generally negative visitor response.
Before they give you final approval for the study, they ask that you present a detailed proposal under the following headings:
a. Research questions
b. Research design
c. Participants including sample selection, sampling processes etc.
d. Data collection
e. Ethical issues
f. Anticipated data analysis
g. Anticipated results (NOT actual findings but the kinds of results you expect to be able to provide and how they would help answer the research questions).
Write the proposal and under each heading give a full description and justification including, where appropriate, the strengths and potential limitations of your choices.
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