Author: chris

Discuss legal and ethical implications that could affect the marketing process. This will require research.

CORE STRATEGY

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

MARKETING MIX: COMMUNICATIONS & PROMOTION

The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.

Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.

MARKETING MIX: PRICE

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

To prepare:

· Select a health issue of interest to you.

· Identify the audience or population that you seek to educate about this issue.

· Search the Internet to find credible sites containing information about your selected topic.

· Review the two health literacy websites listed in this week’s Learning Resources. Focus on strategies for presenting information.

To complete:

· Design an educational handout on the health issue you selected. (Childhood Obesity)

o Include a cover page.

o Include an introduction that provides:

§ An explanation of your issue and why you selected it

§ A description of the audience you are addressing

o In the handout itself:

§ Develop your handout in such a way that it attracts the attention of the intended audience.

§ Include a description of the health issue and additional content that will enhance your message (i.e., key terms and definitions, graphics, illustrations, etc.).

§ Recommend four or five sites that provide clear, valuable, and reliable information on the topic.

Note: Remember to keep the information in your health handout and its design at the appropriate level for the audience you are seeking to inform. Submit your Assignment as a Word document.
Readings

You are a consultant tasked with reviewing the collective bargaining policies for a large global retailer. This company has been operating since inception without unions and senior management is staunchly against allowing any of its workers to organize. Due to mounting pressure from both workers and the media, they are again reviewing the consequences of allowing unions to form within their stores.

Instructions

Using the University online library resources and the Internet, research the pros and cons of retail stores establishing unions.

Write a report in which you cover the following:

Identify 4–5 major benefits to starting a retail company with and without using organized labor.
Compare and contrast the differences in benefits for a retail company started without unions and later after unions were introduced.
Analyze the laws that are available to separately protect both the workers and management. Can the workers organize at a site without management consent? Can management fire workers for trying to organize?
Examine two new union issues (per country) that would be introduced if the company opens stores in India, China, and Mexico. Cover both the benefits and drawbacks to both union and management for each issue.

Click here to download the APA Guide document. Use the guidelines in it to format your assignment.

Write a 3–5-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.

DQ 1: Employer Liability for Negligent Hiring

Read Malorney v. B&L Motor Freight, Inc. in Section 21.2 of your textbook. Discuss what duty or duties a business has with regard to checking the background of potential employees before hiring. Do you agree that businesses should be liable for injuries resulting from negligent hiring? Why, or why not?

DQ 2: Discrimination

Not all discrimination is prohibited by law. For example, employers routinely discriminate between potential employees based upon education or experience. Other types of discrimination are more subtle, but still legal. For example, some employers discriminate between potential employees based upon personal characteristics such as weight or attractiveness. Should employers be permitted to discriminate based upon attractiveness? Take a side and argue that an employer should or should not be permitted by law to discriminate against persons who are not attractive.

Read Malorney v. B&L Motor Freight, Inc. in Section 21.2 of your textbook. Discuss what duty or duties a business has with regard to checking the background of potential employees before hiring. Do you agree that businesses should be liable for injuries resulting from negligent hiring? Why, or why not?

DQ 2: Discrimination

Not all discrimination is prohibited by law. For example, employers routinely discriminate between potential employees based upon education or experience. Other types of discrimination are more subtle, but still legal. For example, some employers discriminate between potential employees based upon personal characteristics such as weight or attractiveness. Should employers be permitted to discriminate based upon attractiveness? Take a side and argue that an employer should or should not be permitted by law to discriminate against persons who are not attractive.

1. What four functions are performed by nucleic acids?

2. Describe three differences in the structure of DNA and RNA.

3. List the sequence of events that takes place when a DNA message is translated into protein.

4. What is a silent mutation? Provide an example.

5. Name the four stages of mitosis and describe what occurs in each stage.

6. Define the terms zygote, fertilization, and homologous chromosomes.

7. List three differences between mitosis and meiosis.

8. What is the difference between probability and possibility?

9. In your own words, describe Mendel’s Law of Segregation.

10. What is a Punnett square?

1. What four functions are performed by nucleic acids?

2. Describe three differences in the structure of DNA and RNA.

3. List the sequence of events that takes place when a DNA message is translated into protein.

4. What is a silent mutation? Provide an example.

5. Name the four stages of mitosis and describe what occurs in each stage.

6. Define the terms zygote, fertilization, and homologous chromosomes.

7. List three differences between mitosis and meiosis.

8. What is the difference between probability and possibility?

9. In your own words, describe Mendel’s Law of Segregation.

10. What is a Punnett square?

1. What four functions are performed by nucleic acids?

2. Describe three differences in the structure of DNA and RNA.

3. List the sequence of events that takes place when a DNA message is translated into protein.

4. What is a silent mutation? Provide an example.

5. Name the four stages of mitosis and describe what occurs in each stage.

6. Define the terms zygote, fertilization, and homologous chromosomes.

7. List three differences between mitosis and meiosis.

8. What is the difference between probability and possibility?

9. In your own words, describe Mendel’s Law of Segregation.

10. What is a Punnett square?

1. What four functions are performed by nucleic acids?

2. Describe three differences in the structure of DNA and RNA.

3. List the sequence of events that takes place when a DNA message is translated into protein.

4. What is a silent mutation? Provide an example.

5. Name the four stages of mitosis and describe what occurs in each stage.

6. Define the terms zygote, fertilization, and homologous chromosomes.

7. List three differences between mitosis and meiosis.

8. What is the difference between probability and possibility?

9. In your own words, describe Mendel’s Law of Segregation.

1. What four functions are performed by nucleic acids?

2. Describe three differences in the structure of DNA and RNA.

3. List the sequence of events that takes place when a DNA message is translated into protein.

4. What is a silent mutation? Provide an example.

5. Name the four stages of mitosis and describe what occurs in each stage.

6. Define the terms zygote, fertilization, and homologous chromosomes.

7. List three differences between mitosis and meiosis.

8. What is the difference between probability and possibility?

9. In your own words, describe Mendel’s Law of Segregation.

10. What is a Punnett square?