Choose 1. (International business)

Your chief marketing officer (CMO) feels that you should take part in a joint venture, but your CEO favors taking sole ownership in a wholly owned subsidiary within the country you have chosen to market to. They both respect your opinion enough to allow you to make the final decision. You can see the advantages of each, but it is up to your expertise to determine which mode of entry is most suitable for the product you have introduced in the foreign country of your choice. A multidomestic strategy tends to be used when there is strong pressure for your company to adapt its products or services for local markets. A global strategy tends to be used when a company confronts pressures for cost effectiveness, resulting in a standardized approach. Your CEO is really not sure which strategy is best for your new product in the foreign country of your choice at this time. He is now relying on you to make the best strategic decision for your division of this multinational corporation. A correct decision here virtually assures you an executive vice president position at this multinational corporation.

Synthesis Essay

Basically a research paper on any topic. 3 sources minimum. Each body paragraph must have two sources (different from each other, not the same just using two different parts of the same article, but two different articles) in EACH middle paragraph. 3 to 4 typed pages, MLA format.

2 page marketing the 4 p\’s

You\’ve conducted the Situation Analysis and have set your strategic marketing direction. The next step in the Course Project is completing a Marketing Mix for your product or service.

A Letter to/from Sonny

For this week\’s writing assignment I want you to look at \”Sonny\’s Blues\” again and pay particular attention to the voice of the narrator and Sonny. Once you have a good understanding of both characters I want you to write a letter either from the narrator to Sonny or from Sonny to his brother. Start the writing assignment with just a few sentences explaining what part of the plot the letter is taking place. Then create your letter by providing details from the story and explaining the point of view of one of the characters at that particular time. The whole writing assignment should be 1 page in length.