Author: chris

Careers in Marketing

List the sections of the marketing plan.
Identify possible careers associated for each section.
Select two of those career choices and discuss the skills required to secure these two positions.
Determine what steps you can take to develop those skills.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.

Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Assignment 1 Grading Criteria
Maximum Points
Evaluate the Advertising media for your advertising campaign. Select a theme, analyze and select your media choices. Include your rationale for your media selection.
30
Discuss the role of Personal Selling for this product. Develop the elements of the typical Sales Cycle for this product.
30
Examine and select which of the Sales Promotions you will use for this product.
30
Select the Direct Marketing activities you will employ.
20
Identify the role of Public Relations and how it will be utilized to promote your product.
20
Describe the Branding Strategy you will use for your product.
15
Discuss how Emotional Branding will be used.
15
Explore possible Brand Extensions for the product.
15
Analyze the Global opportunities present for this product and the challenges it will face in the global market.
15
Create an Executive Summary to include the Marketing Implementations and Evaluations for a compelling finish to your Marketing Plan.
30
Assemble all revised Marketing Plan Sections into a single comprehensive document compete with Title Page, Table of Contents, and Appendix.
30
Include a “Careers in Marketing” section described above.
10
Written Components: Organization (16), Usage and Mechanics (16), APA Elements (24), and Style (4)
40
Total:

the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain the multiple aspects of the managerial planning process and the application of various business- and corporate-level strategies.
Analyze the importance of ethical behavior to an organization’s culture and the new ethical dilemmas created by globalization.
Determine viable organizational structures by addressing the key considerations in organizational structure, applying the process of division of labor, and adapting basic structural formats.
Explain the principal theories of leadership and motivation, and describe the fundamental considerations in managing and motivating individual and group behavior.
Describe actions to improve communications, manage conflict, develop strong organizational culture, and improve the ethical behavior in organizations.
Use technology and information resources to research issues in management concepts.
Write clearly and concisely about management concepts using proper writing mechanics.

Answer

Assignment 2: 21st Century Leadership

[Pin It]

The 20th and 21st centuries have produced many business leaders, such as corporate giants like Jack Welch of GE, Daymond John of FUBU, Steve Jobs of Apple, and Herb Kelleher of Southwest. In addition, many hip-hop moguls have risen to prominence, such as Sean Combs, aka P Diddy, of Bad Boy Records; Russell Simmons, founder of Def Jam; and Sean Carter, aka Jay Z, of Rock Nation.

Regardless of their business models and industries, organizational leaders are expected to create realistic visions for their companies and the people that they guide. However, such visions often result in vastly different leadership styles. Therefore, experts have concluded that there is no one best leadership style geared towards guiding employees and companies to accomplishing organizational goals.

Using the Internet and Strayer databases, research your favorite senior executive (CEO, CFO, COO, Director, President, Founder, etc.) from any organization that has made a strong impact on his or her industry (fashion, music, food, banking, technology, automotive, etc.).

Write a six to eight (6-8) page paper in which you:

Describe the overall leadership style(s) of your chosen senior executive.
Analyze the organizational structure and culture of the company your chosen executive has led, or is currently leading, and determine the company’s approach to human capital management and employee development. Next, explain whether or not you believe your chosen senior executive’s leadership approach has enhanced workplace productivity and the shared vision of the organization. Provide one to two (1-2) examples of your chosen senior executive’s actions to support your response.
Evaluate the effectiveness of your selected leader’s performance, based on his or her ethical conduct and effective communication. Next, determine whether the chosen leader was successful in motivating and empowering his or her employees and gaining customer loyalty.
Determine three (3) best practices that other organizational leaders can use in order to motivate employees and transform their company, based on practices that you believe made your chosen leader successful at his or her company and within his or her industry. Support your rationale with an explanation of the potential benefits that other business leaders may reap from your chosen best practices.
Use at least five (5) quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain the multiple aspects of the managerial planning process and the application of various business- and corporate-level strategies.
Analyze the importance of ethical behavior to an organization’s culture and the new ethical dilemmas created by globalization.
Determine viable organizational structures by addressing the key considerations in organizational structure, applying the process of division of labor, and adapting basic structural formats.
Explain the principal theories of leadership and motivation, and describe the fundamental considerations in managing and motivating individual and group behavior.
Describe actions to improve communications, manage conflict, develop strong organizational culture, and improve the ethical behavior in organizations.
Use technology and information resources to research issues in management concepts.
Write clearly and concisely about management concepts using proper writing mechanics

Assignment 2: 21st Century Leadership

[Pin It]

The 20th and 21st centuries have produced many business leaders, such as corporate giants like Jack Welch of GE, Daymond John of FUBU, Steve Jobs of Apple, and Herb Kelleher of Southwest. In addition, many hip-hop moguls have risen to prominence, such as Sean Combs, aka P Diddy, of Bad Boy Records; Russell Simmons, founder of Def Jam; and Sean Carter, aka Jay Z, of Rock Nation.

Regardless of their business models and industries, organizational leaders are expected to create realistic visions for their companies and the people that they guide. However, such visions often result in vastly different leadership styles. Therefore, experts have concluded that there is no one best leadership style geared towards guiding employees and companies to accomplishing organizational goals.

Using the Internet and Strayer databases, research your favorite senior executive (CEO, CFO, COO, Director, President, Founder, etc.) from any organization that has made a strong impact on his or her industry (fashion, music, food, banking, technology, automotive, etc.).

Write a six to eight (6-8) page paper in which you:

Describe the overall leadership style(s) of your chosen senior executive.
Analyze the organizational structure and culture of the company your chosen executive has led, or is currently leading, and determine the company’s approach to human capital management and employee development. Next, explain whether or not you believe your chosen senior executive’s leadership approach has enhanced workplace productivity and the shared vision of the organization. Provide one to two (1-2) examples of your chosen senior executive’s actions to support your response.
Evaluate the effectiveness of your selected leader’s performance, based on his or her ethical conduct and effective communication. Next, determine whether the chosen leader was successful in motivating and empowering his or her employees and gaining customer loyalty.
Determine three (3) best practices that other organizational leaders can use in order to motivate employees and transform their company, based on practices that you believe made your chosen leader successful at his or her company and within his or her industry. Support your rationale with an explanation of the potential benefits that other business leaders may reap from your chosen best practices.
Use at least five (5) quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain the multiple aspects of the managerial planning process and the application of various business- and corporate-level strategies.
Analyze the importance of ethical behavior to an organization’s culture and the new ethical dilemmas created by globalization.
Determine viable organizational structures by addressing the key considerations in organizational structure, applying the process of division of labor, and adapting basic structural formats.
Explain the principal theories of leadership and motivation, and describe the fundamental considerations in managing and motivating individual and group behavior.
Describe actions to improve communications, manage conflict, develop strong organizational culture, and improve the ethical behavior in organizations.
Use technology and information resources to research issues in management concepts.
Write clearly and concisely about management concepts

eate a 5- to 7-slide presentation in which you address the following:

• Explain the issues you identified while researching existing community based programs.

• Describe your proposed program.

• Explain why you designed the program the way you did and explain what you hope the program will accomplish.

Note. Include detailed speaker notes with each slide.

eate a 5- to 7-slide presentation in which you address the following:

• Explain the issues you identified while researching existing community based programs.

• Describe your proposed program.

• Explain why you designed the program the way you did and explain what you hope the program will accomplish.

Note. Include detailed speaker notes with each slide.

Volkswagen Scandal/Ethics

[Pin It]

Research a company that has been in the news due to ethical problems. Evaluate the ethical dilemma under two ethical frameworks. Analyze what part whistleblowers played in the exposure to the company. Discuss how employment-at-will affected the employees and the company. Evaluate whether the company used marketing or public relations successfully when trying to repair the damage caused by the reported lapse in ethics.

Reflect on the class discussions and the articles that you have read during the class and use the information, and other academic sources to write a 2500- 3000 word essay critiquing the company, its operations, and the ethical dilemma it caused.

Volkswagen is the company I am researching

Volkswagen’s emissions cheating scandal widened Friday after the U.S. Environmental Protection Agency said the German automaker used software to cheat on pollution tests on more six-cylinder diesel vehicles than originally thought.

Volkswagen told the EPA and the California Air Resources Board the software is on about 85,000 Volkswagen, Audi and Porsche vehicles with 3-liter engines going back to the 2009 model year. Earlier this month the regulators accused VW of installing the so-called “defeat device” software on about 10,000 cars from the 2014 through 2016 model years, in violation of the Clean Air Act.

Whistleblowers were the California Regulators who informed EPA

Employee At will (explain what it means how it would affect VW employees if job cuts were implemented as a resul of the scandal)

Mr. Müller, who was appointed chief executive last month after his predecessor, Martin Winterkorn, resigned, did not rule out job cuts stemming from the damage that Volkswagen has suffered financially and to its reputation.

The company will do everything it can to preserve jobs, Mr. Müller said, but he added: “This will not be a painless process.”

Volkswagen has almost 600,000 workers worldwide, including about 270,000 in Germany. The German work force is concentrated in the state of Lower Saxony, including 72,000 people at the Wolfsburg factory.

Mr. Müller said a substantial number of high-ranking managers had been suspended in connection with what he promised would be a ruthless inquiry into who was responsible for the scandal.

The New Product Development Process

In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper:

Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product.

Checklist:

Describe your new product. You have many choices. It could be a classically innovative product, new-category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.
Discuss the new product development process.
Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure.
Discuss the pricing strategy for your new product
You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.

Product and Price Elements of the Marketing Mix

[Pin It]

The New Product Development Process

In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper:

Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product.

Checklist:

Describe your new product. You have many choices. It could be a classically innovative product, new-category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.
Discuss the new product development process.
Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure.
Discuss the pricing strategy for your new product
You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration

Product and Price Elements of the Marketing Mix

[Pin It]

The New Product Development Process

In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper:

Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product.

Checklist:

Describe your new product. You have many choices. It could be a classically innovative product, new-category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.
Discuss the new product development process.
Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure.
Discuss the pricing strategy for your new product
You will provide a 3–5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.