Assignment 2: Demographic Data: Life Stage Insights and the Connection to Consumer Behavior Select research methods to help you fill in the gaps in your information. You need to consider both secondary and primary research. Use all material gathered for your secondary research within the target market demographics. Consider the interpretation of the data you are collecting and its relationship to the behavior of the consumer you are trying to reach. As you identify the relevant demographic data, begin defining the potential life stages of the target. Use the information provided by the secondary research to build demographic and life stage insights and characteristics about your target market. Describe the behaviors you might associate with these insights. Why do you think so? Enter the new information gathered using secondary resources in a table format, and write a brief narrative describing your target based on the information collected. All the above is the requirement for the assignment, i still attached an example that my classmate did above, thank you!
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