Assignment 1 Grading Criteria
Maximum Points
Evaluate the Advertising media for your advertising campaign. Select a theme, analyze and select your media choices. Include your rationale for your media selection.
30
Discuss the role of Personal Selling for this product. Develop the elements of the typical Sales Cycle for this product.
30
Examine and select which of the Sales Promotions you will use for this product.
30
Select the Direct Marketing activities you will employ.
20
Identify the role of Public Relations and how it will be utilized to promote your product.
20
Describe the Branding Strategy you will use for your product.
15
Discuss how Emotional Branding will be used.
15
Explore possible Brand Extensions for the product.
15
Analyze the Global opportunities present for this product and the challenges it will face in the global market.
15
Create an Executive Summary to include the Marketing Implementations and Evaluations for a compelling finish to your Marketing Plan.
30
Assemble all revised Marketing Plan Sections into a single comprehensive document compete with Title Page, Table of Contents, and Appendix.
30
Include a “Careers in Marketing” section described above.
10
Written Components: Organization (16), Usage and Mechanics (16), APA Elements (24), and Style (4)
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