READ THE DOCUMENT AND ANSWER THE FOLOWING QUESTIONS. Answer the following questions: 1. When producing video content, what key points do you need to keep in mind?2. Why is the way in which the video appears as part of the playlist important?3. What are the strengths and weaknesses of different types of paid advertising? 13.12 Chapter questions1. Why should commenting on videos be encouraged?2. What sort of personalisation would self-hosting of a video allow?3. How do you feel social media affects video marketing? 4. What possible obstacles could a brand face when seeding a viral video?
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