by Jonah Berger, Simon and Schuster, 2013 Format:Two pageSingle Space10 Points FontAPA bibliography citation as the title of the essay Content:Central Theme-indentify author\’s main lesson/argument- what is the author trying to teach us.Critical Analysis-evaluate the lesson/argument-strengths/weakness- considering pointing to a frame of reference in your own life.Main Takeaway-so what and now what? How do we best apply the knowledge from this book?
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