Does the leader seem well “primed” for the occasion?

Use these questions to guide your analysis:

How well does the leader enact, or fail to enact, Fairhurst’s “Rules of Reality Construction?”
In your view, does the leader marshal the best “Cultural Discourses” for his or her cause?
Does the leader seem well “primed” for the occasion?
How well does the leader use language forms discussed by Fairhurst (p.93)?
One cannot stay on message, if one lacks a message. Does the leader give evidence of having a vision and mission? Does he or she repeat the “master frame” sufficiently?
Does the leader effectively maintain emotional regulation?
Does the leader create audience rapport?

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