The Cost of Capital

Assume that you are a member of an aerospace company’s newly formed executive committee that has been given the role of reviewing requests for major capital expenditures.  The committee chairman has laid the groundwork for approving requests that managers of various organizational units have submitted by reminding the group that their charge is to approve the investment opportunities that will best meet the company’s financial objective of maximizing shareholder wealth.One of the more outspoken individuals on the committee vigorously pushed the concept that the best way to maximize shareholder wealth would be to accept all of the projects that promise a return that is higher than the long-term interest rates on bonds or bank loans. This same committee member is also insistent that  the company  turn to borrowed funds as needed to augment existing funds so that all of the projects that are attractive to the committee,  and that promise a return that is higher than the borrowing rate,  can be accepted.Other committee members expressed concern about that approach but the time scheduled for adjourning the meeting arrived before the disagreement was resolved. You have been assigned to examine the issue and, in the spirit of taking advantage of a teaching moment, circulate a report that will bring all committee members to a common understanding of the decision criteria that should be adopted by the committee.  The chairman asked that your report address the following questions that seemed to be present during the committee meeting.Prepare a 3-4 page report in which you answer the questions as requested by the committee chairman. 

Marketing Homework need done ASAP

Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives.Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.What research do you recommend in order to provide the information you need? What research method(s) would you use to get the information you need? Will it involve secondary data and research? Primary research such as interviews, focus groups and surveys? Why do you recommend this research approach? Customer Decision-Making ProfileDescribe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.Provide a brief profile of your target segment using at least three of the following categories:Based on this profile, identify 2-3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit. Positioning and DifferentiationPositioning and differentiation explain what you want to be known for in the market, and how you are different from competitors. Respond to the following questions.List the competitive advantages of the product, service or organization you\’re focusing on: the things that make it different from competitors in positive ways.Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?Develop a positioning statement using this formula: \”To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?What is the \”brand\” you are trying to build? What do people think about this brand today, and how do they experience it?What is the brand promise for this brand? If one hasn\’t been defined yet, create one. If you believe the brand promise needs improvement, please suggest how you would refine it. Why is your recommended brand promise a good fit?Describe your brand voice and personality using the is/is never template:Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to align it with what your target segment wants. How will this contribute to the success of your product, service or organization?

Application of Research methods

PLEASE SEE ATTACHMENTS FOR REFERENCE: Include at lease 2 references, one from The many methods of research available make it helpful to think through the different options prior to determining which research method is appropriate for your study. It is important to think of what is most needed from your study results when choosing what method to use. If a researcher wants to study an exercise intervention for reducing depression, s/he might study this approach in depth with one person using a single case study, s/he might try to study this by watching people and collecting observational data, s/he might survey people on their rates of exercise and their moods, s/he might collect data from people who regularly use their gym membership and people who do not in terms of their mood, or s/he might randomly assign people to receive or not receive an exercise intervention. Different research designs yield different data. The data obtained, in turn, impact the conclusions that can be made and the implications of study results for professionals working in the field.  For this expository essay, you will identify uses, strengths, and limitations for main study methods discussed in class for a topic of interest (ideally the topic you have used for the course learning activities, but this is not required). You will then choose which of these methods you think is best for studying your research question and design a study using the chosen method. You will present hypothetical findings, discuss limitations of your study, discuss areas for further research, and discuss how your study findings could be used by professionals in the field.Please see the attached   for more information. 

Research Method Application DP

Assignment should be at lease 300 words.Discuss below by answering all questions as outlined below.Include at lease one reference From:  As one step in the scientific method, after choosing a topic and forming a research question and hypothesis, researchers need to decide what type of research design they want to use.you have learned during class, there are many different methods that a researcher could use. It can be helpful to think through the different options prior to determining what method to use. It is important to think of what is most needed from your study results when choosing what method to use. For example, is internal validity or external validity more important? As all methodologies have limitations, what are limitations that you can “live with” in regards to studying your research question? A researcher who wants to prioritize results that generalize to real world settings would likely want to prioritize strong external validity and be able to “live with” limitations to internal validity. A researcher who wants to be able to make strong causal inferences from the results would likely want to prioritize strong internal validity and be able to “live with” limitations to external validity.MAIN ASSIGNMENT: Think of a topic of interest to you that involves comparing two groups of people. Then choose one of the following to answer: A: Discuss how a quasi-experimental design could be used to study your topic.B: Discuss how a single factor experimental design could be used to study your topic.