Comment:
Writer can choose NY Times article, must be a recent article. Diversification refers to movement into an adjacent, or unrelated, market that is not along a firm\’s own value chain. It is different from Vertical Integration (see below). Be sure to read about related and unrelated diversification on page 110, how value is created through diversification on page 111, how value is destroyed through diversification on page 115, and two methods of diversification on page 117. Vertical Integration refers to bringing business processes or activities previously conducted by outside companies in-house. Vertical Integration is the opposite of outsourcing. Be sure to read about backward integration and forward integration (page132). DO Present an example of diversification from the NY Times and highlight the primary reasons given by the companies for diversification. You can find the rationale for diversification from Figure 6.1 on page 111. Present an example of vertical integration from the NY Times and highlight the primary reasons for such integration in your example. Just as FYI, you can find the three reasons- Capabilities on page 133, Coordination on page 134, and Control on page 136. DISCUSS Diversification Discussion: Considering the selected example of diversification from the NY Times, write an evaluation of how well you believe value would be created (or not) based on the 6Ss. Write at least ten sentences or half-a-page. Vertical Integration Discussion: Considering the selected example of vertical integration from the NY Times, write an evaluation of how well you believe the vertical integration meets the 3C criteria. Write at least ten sentences or half-a-page. Book:(Please reference Melicher, Ronald W.; Norton, Edgar A.. Introduction to Finance: Markets, Investments, and Financial Management, 15th Edition (Page 66). Wiley. Kindle Edition
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