Industry description, characteristics. Classify the toy industry in one of the 4 categories and explain.
2) Firm description. Pre-strategy situation and explain the main problems.
3) Describe and explain the applied strategy. Cost vs. Product differentiation, or both?
4) Firm description after the applying new strategy. Explain solution to the problems.
5) SWOT analysis for current situation of the firm.
- O-T considering the Porter’s 5 forces in the industry.
- S-W considering Resource-based view
6) Future of the firm. What do you think it will happen to LEGO in 10 years from now?
7) Any topic relevant to strengthen your arguments.
Written report format and requirements:
1) Font and size: Times New Roman, 11 pt, single-spaced.
2) Number of pages: Minimum: 3 pages, Most likely: 4 pages, Upper limit: your motivation.
3) No cover pages or title pages. It will not county towards the page number requirements. No figures, graphs, or tables preferred (Those just use important space in any report). Use them if you really need them. They are not going to count towards the page limit.
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