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Clearly define the Target Market 1 |
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Use demographics when clearly defining the Target Market 1 |
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Discuss the Marketing Mix or 4 Ps 1
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Include all four components of the promotional mix when discussing the Marketing Mix or 4 Ps (Adv., PR, Personal Selling, and various Promotions) 2 |
Perform a brief SWOT analysis 2 |
Please provide a minimum of two recommendations (your creative ideas!) 4
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Provide data or examples from listed source to support each recommendation with data/statistics
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Craft Alcohol is seeing huge growth in craft beer (passed 3,000 breweries in 2014) and 2013 saw 294 new whiskey brands launched globally. Craft Alcohol is seeing huge growth in craft beer (passed 3,000 breweries in 2014) and 2013 saw 294 new |
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